Author: Benedicte Bull

China’s Conflict with the NBA Shows Why Companies Can’t Force Social Change by Themselves

A tweet landed a global brand in a clash of politics and cultural demands. It was a tough week for U.S. companies doing business in China. Tiffany canceled an ad campaign because the model had a hand over her right eye, prompting critics in China to complain it looked like she was supporting pro-democracy protesters in Hong Kong. Blizzard… Read more »